Taylor Fronts Keds -Shoe brand Keds e phatlalalitse lets'olo la eona la hoetla la 2014 le tsebahalang lefatšeng ka bophara Taylor Swift . Ho theosa le lilemo, litšoantšo tsa setaele tse kang Marilyn Monroe, Audrey Hepburn le Jackie Kennedy li ne li tsejoa ka ho roala lieta tsa k'hamphani. Lipapatso tse ncha li bitsoa, "The Making of An Icon" 'me li ikemiselitse ho bontša Taylor e le mofumahali ea ka sehloohong oa kajeno. Swift o re: "Basali ba nalane ba ileng ba kenya letsoho haholo ho ntlafatseng feshene ea ka ke basali ba 'nileng ba apara Keds® ho theosa le lilemo. Litlhophiso tsa Paramount Studios tse Hollywood, California, le tsona li eketsa phello e ntle.
Bona Taylor mohlala oa hae oa Keds 'spring 2014 line.