I.G.G.Y. bakeng sa PHETOA -Ho futhumatsa lets'olo la lehlabula la 2014 ho tsoa ho REVOLVE Clothing, rapper oa Australia Iggy Azalea linaleli lipapatsong tse ncha tsa barekisi ba liaparo. Sena se latela #TheNewNew letšolo la selemo le mohlala oa ho phahama Emily Ratajkowski ho tloha pejana selemong sena. "Iggy e emela REVOLVE ka setaele le maikutlo. Moreki oa rona o ipeha kotsing, o monate ebile o itšepa, 'me Iggy ke mohlala o phethahetseng oa seo. Ha re rate ho e bapala e bolokehile, le Iggy ha a rate, "ho boletse Michael Mente, Mothehi le Co-CEO. Botle ba blonde bo kopanya meralo e mengata e fapaneng ho kenyeletsoa likhalase tsa letsatsi tsa selemo, liqoapi tsa lijalo le litšoantšo tsa lipalesa tse nkuoeng ke Chris Shintani.
