Conscious Style - Pokello ea H&M's Conscious e fumana kalafo ea feshene e holimo ka litšoantšo tsena tsa morao-rao tsa lets'olo la hoetla 2011. E na le Frida Gustavsson le Caroline Brasch Nielsen, banana ba re fa maikutlo a matla a tletseng boikutlo ka thepa ea botsoalle ea tikoloho e sa hlokeng mokhoa o nang le litšoantšo tsa lipalesa, li-cutouts tse bonolo le lisebelisoa tsa chic.