H&M Conscious Exclusive e keteka pokello ea eona ea lilemo tse 10 bakeng sa sehla sa hoetla-mariha sa 2019. Mehlala Naomi Janumala, Dilone le Chiharu Okunugi ba hlaha litšoantšong tsa lets'olo tse nang le meaparo ea mantsiboea. Masela a tsosolositsoeng, tencel le k'hothone ea tlhaho li nka sebopeho ka liaparo tse khabisitsoeng le liaparo tsa chic tse arohaneng. Hlokomela pokello mabenkeleng ho qala ka la 26 Loetse.
"Lintlha tsa ho qala bakeng sa pokello ea AW19 Conscious Exclusive e ne e le libolo tse makatsang tsa masquerade tse etsahetseng ka bo-1960. Re ne re nahanne ka liketsahalo tse makatsang, tsa hang-hang moo tebello ea ho haha e eketsang thabo feela, "ho bolela Ella Soccorsi, moqapi oa H&M.