Kamora ho lokolla bukana ea ho sheba bekeng e fetileng, Balmain x H&M o ile a otla tsela bakeng sa lenaneo la New York le neng le tšoaretsoe Wall Street bosiung bo fetileng. Ho catwalk, mehlala e holimo e kenyeletsang linaleli tsa letšolo la tšebelisano-'moho Gigi Hadid, Kendall Jenner le Jourdan Dunn ba ile ba ea lebaleng la lifofane ka liqapi tse khabisitsoeng le libopeho tse boreleli le tse matla. Ka mor'a pontšo ea feshene, Bashemane ba Backstreet ba ile ba etsa, ba ithorisa ka ponahalo e bululetsoeng ea 90s.
"Ho qalisoa e bile sesupo sa 'nete sa pokello ea Balmain x H&M, e tletse matla, botle le bokhabane. E bile phihlelo ea bophelo bohle, 'me re sitoa ho emela ho arolelana maikutlo ana le bareki ba rona lefats'eng lohle ha pokello e fihla mabenkeleng," ho bolela Ann-Sofie Johansson, moeletsi oa boqapi ho H&M.