Gucci “Ritual Fall 2020” kampaniýasy

Karantin döwründe moda markalary mazmun öndürmegiň beýleki döredijilik usullaryna göz aýlamalydyrlar. Gucci, “The Ritual” atly sanly güýz 2020 kampaniýasy üçin öz portretlerini döretmek üçin modelleri sanap geçýär. Modeller Amanda Lýunggren, Ma Lapres, Wakel Taýs, Iosifin Gronwald, Delfi MakNikol we Lawrens Perri uçuş-gonuş zolagynyň dizaýnlaryny öz içine alýan portretleri alýarlar. Bagbançylykdan trikota toa çenli, aktýorlar gündelik işleri ýokary moda bilen jübütleýärler.

“Modellere öz suratlaryny döretmäge rugsat berýärin. Suratçy we hekaýaçy, prodýuser we ssenarist hökmünde çykyş etmek. Olardan özleri baradaky pikiri görkezmegini haýyş etdim. Köpçülige gitmek, olara goşulan goşgulary şekillendirmek. Olary oýnamaga çagyrdym, durmuşyny üýtgedip "- diýip, döredijilik re directorissýory Alessandro Mişel aýdýar.

Gucci “Däp-dessur” güýz 2020 kampaniýasy

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT