Gucci The Ritual Fall 2020 kampaniyasi

Karantin davrida moda brendlari kontent ishlab chiqarishning boshqa ijodiy usullarini izlashlari kerak. Gucci o'zining 2020 yil kuzidagi raqamli kampaniyasi uchun avtoportretlarni yaratish uchun modellarni jalb qiladi: Ritual. Modellar Amanda Ljunggren, Mey Lapres, Vaquel Tyies, Josefine Gronvald, Delfi MakNikol va Lourens Perri uchish-qo'nish yo'lagi dizayni bilan avtoportretlarni suratga olishadi. Bog'dorchilikdan tortib to to'qishgacha, aktyorlar kundalik mashg'ulotlarni yuqori moda bilan birlashtiradi.

“Men modellarga o'z obrazlarini yaratishga ruxsat berdim. Fotograflar va hikoyachilar, prodyuserlar va ssenariy mualliflari sifatida harakat qilish. Men ulardan o'zlari haqidagi g'oyani ifoda etishlarini so'radim. U bilan ommaga chiqish, ularga hamroh bo'lgan she'riyatni shakllantirish. Men ularni o'ynashga, o'z hayotlarini improvizatsiya qilishga undadim, - deydi kreativ direktor Alessandro Mishel.

Gucci "Ritual" kuz 2020 kampaniyasi

View this post on Instagram

“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT