Ifashoni yeAmazon igxile kumava e-unboxing kunye nephulo layo lasentwasahlobo ka-2017. Iimodeli ezihamba phambili UAndreea Diaconu, UCarolyn Murphy kwaye Tao Okamato ; imifanekiso ibamba imvakalelo yokufumana ipakethe entsha. Umfoti Cass Bird iilensi ezintathu kwii-ensembles ezinesitayile ezinomyili zijongeka njengezitayile UEric Nicholson.
Iimodeli zinxiba iziqwenga ezivela kwizinto ezithandwa nguSteve Madden, uRebecca Taylor kunye noFRYE. I-arhente yokudala ngoLwesithathu kunye nomlawuli wefashoni weAmazon Leon St-Amour basebenze kunye kwingqikelelo yokudubula. Intaka nayo yalathisa ividiyo ene-Andreea unboxing ukhetho lweempahla ezenziwe ngesitayela Kate Young.