Indlu yefashoni edumileyo i-Balenciaga yasungula iphulo layo leHlobo lika-2020 ngevidiyo engaqhelekanga. Ngokubanzi, oku akufanelekanga kube yinto emangalisayo, njengoko uluntu kwihlabathi jikelele luqhelene nomsebenzi onjalo ongabonakaliyo ovela kwindlu yoyilo. Inkokeli yayo, umyili wefashoni waseGeorgia uDemna Gvasalia usungule eli phulo ngothotho lwemifanekiso kunye nevidiyo yeapocalyptic. Imifanekiso yayiquka imodeli, enxibe intloko-to-toe e-Balenciaga, ezenza abezopolitiko. Bona, ngandlel’ ithile, bamele iphulo lonyulo.
Abaninzi bathi oku kufuneka kuqhagamshelwe ngokuqinileyo kunyulo lukamongameli lwaseMelika luka-2020. Ayiloxesha lokuqala uGvasalia ephazamisana nezopolitiko ezinkulu. Emuva ngo-2017, wasungula umgca osekwe kwimpahla yenkampani enegama, efana ngokusondeleyo nelogo yephulo likaBernie Sanders. Ewe, i-Balenciaga iya kude kunye 'nemiyalezo eyimfihlo eyimfihlo'. Yintoni elandelayo yendlu yefashoni edumileyo?
Ifashoni kunye nezobugcisa zinefuthe nakwamanye amashishini. Ngamanye amaxesha abadibanisi ncam. Umzekelo omhle yimboni yegumbi lokuphunyuka, elikhula ngokukhawuleza kwihlabathi jikelele. I-United Kingdom yenye yee-hubs zehlabathi kwimarike. IBritane ngoku ibona ukukhula okumangalisayo koluhlu lwemidlalo yokuphunyuka yaseLondon njengoko imixholo emitsha ephefumlelwe yifashoni iziswa kwezinye iindawo ezintsha. Iibrendi ezifana ne-Balenciaga zinempembelelo enkulu ngakumbi njengoko umzi-mveliso wegumbi lokubaleka uqhutywa yintsha, njengendlu yefashoni yaseFransi.
Ividiyo yephulo leHlobo lika-2020 yinto engalindelekanga nangakumbi. I-hypnotic kwaye ukuyibukela kuvakala ngathi ihlanjwe ingqondo. Ukurekhodwa kosasazo lweendaba kunye namabali athile eendaba kubambekile phakathi kokwenyani kunye nephupha eligqwethekileyo. Iintatheli, abasasazi beendaba, iintatheli kunye nabo bonke abanye abantu abakwividiyo banxibe eBalenciaga.
Umbono wevidiyo usekwe kwimveliso yegcisa laseParis uWill Benedict naye owayivelisayo. Unerekhodi yemisebenzi enjalo, kubandakanya uCharlie Rose, intatheli edumileyo yaseMelika edlan' indlebe nomntu wasemzini. UBenedict uthi: “Ndizama ukufumana izinto ezizezokwenene, eziyinxalenye yehlabathi lethu eliphila ngokwenene. Ekugqibeleni, awuyazi apho umi khona. Ndiyayithanda le ndawo ingazinzanga.”
Le vidiyo ngokusisiseko ijikeleza inkqubo yeendaba, isasaza amabali amnandi aloo mini. Owokuqala ukubetha inkqubo ngumbuzo othi "aya phi onke amanzi?". Ngelo xesha, ababukeli sele beqonda ukuba kukho into encinci kwaye inkqubo ayikho iindaba eziqhelekileyo ezivela kwindawo yakho yendawo. Asikwazi ukuqonda nabaphi na abalinganiswa abathethayo. Imilomo yabo igcwele izinto ezimnyama, ezingenanto kwaye izandi azikho nje ezomntu. Nangona kunjalo, ngokutsho kwabo, kuye kwavela ukuba onke amanzi angena kumngxuma wokuhambisa amanzi eCalifornia, obizwa ngokuba yiMonticello Dam Morning Glory Spillway.
Kungekudala emva kweendaba zamanzi, le nkqubo isixelela ukuba akusekho xilongo kwizithuthi. Le vidiyo ibonisa iimoto ezihamba ngesantya esiphezulu kwisiphambuka ngaphandle kokumisa. Iiplanethi zilungelelaniswa kwaye iiglasi zelanga ziyafuneka. Esi siqwenga seendaba singaqhelekanga, sinoxinzelelo sasetyenziselwa ukukhuthaza iiglasi zelanga zeBalenciaga kwingqokelela yeHlobo lowama-2020.
Omnye umyalezo obalulekileyo ubuphantsi kweendaba "abahambi ngeenyawo babuyile". Emva kwesihloko, umfanekiso ubonisa ingxowa yeplastiki inqumla isitalato kunye nabahambi ngeenyawo. Inxalenye yokugqibela ithi "iindaba ezilungileyo ziyeza".
Kunzima ukuhlalutya zonke iingcinga zikaGvasalia ngasemva kwevidiyo yephulo lehlobo lika-2020 leBalenciaga. Nangona kunjalo, kunye nomboniso kwiinyanga ezimbalwa ngaphambili, i-Gvasalia yenza ngokucacileyo inkcazo malunga nezopolitiko zanamhlanje kunye neendlela zokugqoka kwiinkokeli eziphezulu. Umboniso wawusekwe kwiholo ebonisa ngokucacileyo uninzi lweempawu ze-EU, kuquka nombala.
Indlu yoyilo yaseFransi igcine i-prosthetics engaqhelekanga, eyoyikisayo yethambo lehlathi njengenxalenye yemodeli yokwenza. Baye baba ziimpawu ezibalaseleyo kwiimodeli zeBalenciaga kunye nemiboniso yefashoni ephawulekayo.