ILafayette 148 ityhila iphulo layo lesithathu lonyaka le- #UnordinaryWomen equka imodeli ebalaseleyo uChristy Turlington. Le projekthi ibhiyozela abasetyhini abasixhenxe abanesibindi, kubandakanywa uTurlington, owaziwa ngokulwela amalungelo oomama kunye nengenzi ngeniso yakhe Wonke uMama ubala. Ifotwe ngu Alex Nataf , imifanekiso yephulo nayo yinkwenkwezi uSyra Madad, uPaola Mendoza, uKaren Cahn, uSade Lythcott, uDkt. Helen Ouyang, kunye noKaren Boykin-Towns. Ukusuka kumatsha ntliziyo ukuya koosomashishini betekhnoloji, abasetyhini bonke baphuma kwiindlela ezahlukeneyo zobomi kwaye bayakhuthaza ngokwabo. #UnordinaryWomen ibandakanya imizobo emnyama nemhlophe ye-cast in Lafayette's signature t-shirts ezimhlophe kunye ne-full-long-long shots. I-brand esekwe eNew York nayo iya kunikela ngemali kuBalo loMama ngamnye ngamaphulo ngo-Epreli nangoMeyi.
“Ndiwongekile ngokuba nentsebenziswano noLafayette 148 kwiphulo labo elingaqhelekanga labafazi,” utshilo uChristy Turlington. “Umsebenzi wabo wokuphakamisa abasetyhini uyahambelana nomsebenzi wabo bonke ooMama, kwaye kunye siya kuba nefuthe elihle kubomi babasetyhini. Kulo mzuzu ungaqhelekanga, lukhetho lwethu ukuba sidibane kwaye sivukele kwimingeni esijongene nayo, ukuzityhala ukuba sibe ngabangaqhelekanga. Ukuba bekukhe kwakho ixesha apho kufuneka sibhiyozele i-UnordinaryWomen, yile. ”
Lafayette 148 #UnordinaryWomen Campaign
"Njengenkampani encinci encinci, iyantlukwano ilukiwe kwilaphu leLafayette 148," utshilo uMseki kunye ne-CEO uDeirdre Quinn. “Besifuna ukuba i-UnordinaryWomen ibonise ukohluka okumangalisayo kwabasetyhini esibasebenzelayo. Ubuhle beli phulo kukuba libonisa nokuba ungakanani na ubudala bakho, ilizwi lakho linamandla okukhuthaza abanye abafazi abaninzi kulo lonke uhambo lwabo, ngoku kunakuqala.”
Deirdre Quinn
