Uboya bebude bungumqondiso wokunethezeka kunye newonga. Kodwa njengoko singena kule nkulungwane yama-21, iye yaba yinto yokunxiba. Ngezindlu zefashoni ezinobunewunewu ezifana neGucci mva nje ibhengeze isigqibo sokuhamba simahla, ukusebenzisa ulusu lwesilwanyana kuya kuba kudala. Ezinye iimveliso zefashoni ezinje ngeArmani, uHugo Boss kunye noRalph Lauren nazo ziye zahamba simahla uboya kule minyaka yamva nje.
Isibhengezo sikaGucci esenziwe ngo-Oktobha 2017 sibangele iintloko eziphambili emhlabeni jikelele. “IGucci ukuya simahla yinguqu enkulu yomdlalo. Ukuze le ndlu yamandla iphelise ukusetyenziswa koboya ngenxa yenkohlakalo ebandakanyekayo iya kuba nefuthe elikhulu le-ripple kwihlabathi lonke lefashoni. Izilwanyana ezizizigidi ezili-100 ngonyaka zisatsala nzima kwishishini loboya, kodwa oko kunokugcinwa kuphela logama nje abayili beqhubeka besebenzisa uboya nabathengi bebuthenga,” utsho uKitty Block, umongameli weHumane Society International.
Kutheni uboya bungasekho Chic
Uboya buphulukana nokuthandwa phakathi kweempawu zodidi oluphezulu kwaye kukho izinto ezininzi zokuchaza ukuba kutheni. Amaqela abalwela amalungelo ezilwanyana afana nePETA kunye neRespect for Animals baye batyhala ukuba iimpawu ziyeke ukusebenzisa uboya iminyaka ngoku. "Itekhnoloji ngoku iyafumaneka oko kuthetha ukuba awudingi ukusebenzisa uboya," umphathi weGucci uMarco Bizzarri uxelele uVogue. “Ezinye iindlela zitofotofo. Akukho mfuneko kwaphela. ”
Makhe sijonge kwiinkcukacha zesibhengezo samva nje sikaGucci. Uphawu luya kukhululeka ngoboya ngexesha le-spring 2018. Kule minyaka ilishumi idlulileyo, inkampani ityale imali kwizithwathwa zokwenziwa kunye nezixhobo ezizinzileyo. Ngokukwanjalo, iGucci iya kuzithengisa izinto zayo zoboya bezilwanyana eziseleyo kunye nemali eya kwimibutho yamalungelo ezilwanyana.
Esinye isizathu sokuba iintlobo ezininzi zefashoni zihamba kude noboya zinokudityaniswa nabathengi ngokwabo. Ukuba uya kwiphepha likaFacebook okanye le-Twitter lophawu olusebenzisa uboya okanye uvavanyo lweemveliso zokuthambisa kwizilwanyana, uya kuhlala ubona abathengi bebhala amagqabantshintshi bevakalisa ukuphoxeka kwabo. Ukongeza, ukugxila kokusingqongileyo kubaluleke ngakumbi kumthengi wewaka leminyaka. Kwaye iqela kuthiwa libala ngaphezu kwesiqingatha sabathengi bakaGucci.
Yintoni eyona nto ibalulekileyo ngoBoya?
Nangona izindlu ezininzi zefashoni zisavelisa iimpahla zesikhumba, kukho izizathu ezininzi zokuba uboya bujongwe njengesenzo esikhohlakeleyo. Inqaku eliphuma kwi-Sydney Morning Herald libonisa ukuba i-85% yoboya obuveliswa kwihlabathi jikelele bukwenziwa kulimo lwasefektri. “Kwaye kukho ukubulawa. Iindlela ziyahluka ukusuka kwi-gassing (eyona ixhaphake kakhulu kwi-EU) kunye nenaliti ebulalayo, ukuphulwa kwentamo, kunye ne-electrocution yomlomo kunye nomlomo (obangela ukuhlaselwa yintliziyo ngelixa isilwanyana sisazi)," i-Herald's Clare Press ibhala.
Kusenjalo abalweli bamalungelo ezilwanyana abomelele ngakumbi kunye nabathengi abaxhalabileyo banokugxeka ngakumbi kunokuhamba kwefashoni kwizitayile zasimahla zoboya. Ukusetyenziswa kokucheba, ufele kunye noboya isengamanqaku embambano enkulu kwabanye. Nangona kunjalo, ishishini lithatha ngokucacileyo amanyathelo acacileyo okuzinza ngakumbi kunye nokuqonda izilwanyana.
UStella McCartney, ongazange abe noboya kunye nesikhumba ukususela ekuqalweni kophawu lwakhe, unokutsho malunga nekamva lefashoni. “Ndinethemba lokuba oko kuya kwenzeka kwiminyaka eli-10, abantu baya kujonga emva kwisibakala sokuba sabulala amawaka ezigidi zezilwanyana saza sagawula izigidi zeehektare zamahlathi ashinyeneyo, yaye [sasebenzisa] amanzi ngeyona ndlela ingasebenziyo—singenako. sigcine le ndlela yokuphila,” uxelele iVogue UK. “Ke ndiyathemba ukuba abantu baya kujonga ngasemva bathi, ‘Ngokwenene? Yiloo nto abayenzileyo ukwenza ipere yezihlangu, ngokunzulu?’ Ukuba ube nethamsanqa ngokwaneleyo lokuba neshishini kwesi sijikelezi-langa, kufuneka usondele kulo ngale ndlela [ezinzileyo].”
Kwaye eneneni ezinye zefashoni zipholileyo kunye nezona mpawu zibalaseleyo zithathe iindlela ezizinzileyo. Jonga iinkampani ezifana noHlaziyo, iAwaveAwake, iMaiyet kunye neDolores Haze ezisebenzisa izinto ezizinzileyo. Indlela yabo yokuqonda ibazuzele isiseko sabathengi abazinikeleyo.
Emva koMbane woBoya, yintoni elandelayo?
Njengoko uninzi lweempawu zefashoni ezikhokelayo ziqala ukubuphepha uboya, imeko yeshishini iya kuqhubeka nokuvela. “Ucinga ukuba ukusebenzisa uboya namhlanje kuseyile mihla? Andiqondi ukuba iseyile mihla kwaye seso sizathu sokuba sigqibe kwelokuba singakwenzi oko. Iphelelwe lixesha, utshilo umphathi weGucci uMarco Bizzarri kwiShishini leFashoni. "Ubuchule bunokutsiba kumacala amaninzi ahlukeneyo endaweni yokusebenzisa uboya."
Nangona iibrendi zisiya zithatha ukuma ngokuchasene nezinto ezinje ngoboya kunye nesikhumba, kusekho ukubaluleka koyilo. Abathengi abazukuthenga nje ngomyalezo, kumalunga nesitayile utsho uStella McCartney. “Ndicinga ukuba ifashoni kufuneka ihlale imnandi kwaye inobunewunewu kwaye inqweneleka, kwaye ungaphila iphupha ngale nto siyidalayo, kodwa unokuba nemvakalelo yokhuseleko oyisebenzisayo ngendlela enengqondo… ixesha lotshintsho, ngoku lixesha lokujonga into enokwenziwa nokuba iteknoloji ingasisindisa njani.”