Kwiphulo layo lentwasahlobo-ehlobo lika-2016, uCalvin Klein wadibanisa imigca emihlanu kuthotho lwemifanekiso. Ifotwe nguTyrone Lebon, imodeli yeenkwenkwezi zentengiso uKendall Jenner, umculi waseBrithani uFKA Twigs, umlingisi waseDenmark uKlara Kristin, imodeli yaseBrithani u-Adwoa Aboah, imodeli yaseDutch uSaskia de Brauw, imodeli yase-Australia u-Abbey Lee Kershaw kunye neetalente ezininzi kwiifilimu zokudala. Imifanekiso isebenzisa isilogeni esithi #mycalvins kunye nobizo lwesenzo oluthi “Ndi _________ kwi #mycalvins”.
“Eli phulo limele indlela inkcubeko eguquka ngayo xa sithetha. Sihlanganisa umxube ohlukeneyo wabaphembeleli kunye neqela elikhethekileyo lamagcisa abonakalayo ukwenza umxholo ovuselela kwaye uqhube incoko yenkcubeko, utshilo uMelisa Goldie, CMO kaCalvin Klein, Inc.
Iphulo likaCalvin Klein Spring 2016
I-Flashback-Kendall Jenner kaCalvin Klein
Okokuqala kuthiwa ubuso bukaCalvin Klein ngo-Ephreli ka-2015, u-Kendall Jenner uye wabonakala kwiikhankaso ezininzi ze-brand ngaphantsi konyaka. Ukusuka kwi-#mycalvins inyathelo losasazo loluntu ukuya kuCalvin Klein Jeans ukuya kwi-Calvin Klein Underwear, ubuhle bebrunette yenye yezona modeli ziphawulekayo zikaCalvin Klein kule minyaka ilishumi idlulileyo.
