I-H&M inikezela ngezitayile ezizinzileyo zephulo layo lempahla yokuqubha ehlotyeni lika-2021. Ikhokelwa nguPaloma Elsesser, imifanekiso ibonisa italente uNouri Hassan, uBintou Sillah, kunye noTani Gunn bebeka phantsi kwamanzi. Uyilo lwenziwe ngeepolyester ezisetyenzisiweyo kwinkunkuma yelaphu kunye neebhotile ezisetyenzisiweyo.
Eli phulo libhiyozela uluhlu lwemizimba enezitayile ze-bandeau, iifutshane ezigobileyo, kunye neencochoyi zamagxa. Amaxabiso aqala kwi-5.99 yeedola kwaye anyuke ukuya kwi-17.99 yeedola, kwaye iimpahla zokuqubha ziya kubetha kwiivenkile eziqala ngoJuni 2021. Umboniso uphinde ubonakale kwifilimu emfutshane ethi 'Yonwabela Ukuthula' ehlanganiswe ngumculi waseMelika uFousheé.
“Ndizingca kakhulu ngamalaphu akule ngqokelela yempahla yokuqubha, yeyona ngqokelela yethu yempahla yokuqubha ezinzileyo ukuza kuthi ga ngoku, kwaye lonke uyilo lwenziwe nge-85% yepolyester esetyenzisiweyo. Siyavuya ukubonelela ngokulinganisa okubandakanyayo ngale ngqokelela yeempahla zokuqubha, ”utshilo. UMaria Östblom , INtloko yoyilo lwe-Womenswear kwi-H&M.