I-Minimalism ithatha indawo ebonakalayo kwiphulo lefashoni ye-H&M yasentwasahlobo ka-2021. Ifotwe ngu Frida Marklund , imodeli Yoonmi Sun, Zinnia Kumar, Ariish Wol, kunye no-Afra Wendel Bommarco bavela kwiintengiso. Intwasahlobo igxile kumbala wemibala yee-hues ezingathathi hlangothi zendlovu, beige, kunye nomnyama. Iisilhouettes zithatha inkuthazo ukusuka ngoo-1990s ngeevesti zeboxy, iidyasi ezikhaphukhaphu, kunye neehedikhithi ezinehood. Isimbo ngu Lisa Lindqwister , amantombazana axhotyiswa ngeendondo zelanga kunye neekepusi zebaseball. Anya de Tobon isebenza kwi-makeup yokudubula ngeenwele Linda Shalabi . Ngokugxila kuzinzo, uyilo oluninzi lubandakanya inkunkuma yezityalo zokutya eguqulwe yaba yi-Agraloop™ Biofibre™. Ngo-2030, i-H&M ijolise kuphela ekuveliseni izinto ezihlaziywe ngo-100% okanye zisebenzise imathiriyeli egcinwe ngokuzinzileyo.
Iphulo le-H&M Spring 2021