I-H&M Studio ibamba ingqokelela yayo yasentwasahlobo-ehlotyeni yowama-2021: Ubuncwane Ngonaphakade. Umgca wayo weprimiyamu utshatisa impama kunye nokusebenza ngemathiriyeli efumaneka ngokuzinzileyo. Ukususela kwiingubo ezihlotshiswe ngeentambo ukuya kwiibhulukhwe zomlenze obanzi kunye nobukhulu obuphezulu, iqoqo libandakanya izinto eziyimfuneko eziphakamileyo. Iphalethi yombala ibandakanya ukungathathi hlangothi kunye neepopu ze-neon orange kunye netyheli. Ukongeza kokutyhila ixesha lentwasahlobo, i-H&M iya kusebenzisana noSellpy. Le app yokuthengisa yesibini iya kuvumela abathengi ukuba bathenge iziqwenga zoovimba kwingqokelela yangaphambili yeStudio.
“Ingqokelela yembali ye-SS21 ifumana umdla kunye nentelekelelo kwimihla ngemihla. Ingqokelela luhlelo olufutshane lwenkangeleko enethemba lokuziva ukhululekile kwaye uzithembile. Iisilhouette eziguquguqukayo zihamba kunye nokuthungwa okuqinileyo ukwenza iziqwenga zokudlala ukuze abathengi bethu bazixabise ngonaphakade, utshilo uAnn-Sofie Johansson, uMcebisi woBuchule kwi-H&M.