Njengoko intshukumo ye-positivity yomzimba iqhubela phambili, ilizwe lefashoni liye labona umva ngenxa yemifanekiso ehlaziyiweyo. Ukususela ngo-Oktobha 1, i-2017, umthetho waseFransi ofuna imifanekiso yorhwebo eguqula ubungakanani bemodeli ukubandakanya ukukhankanywa 'kwefoto ehlaziyiweyo' isebenze.
Kungenjalo, iGetty Images ikwamisele umthetho ofanayo apho abasebenzisi bangenako ukungenisa "nasiphi na isiqulatho soyilo esibonisa iimodeli ezinemilo yomzimba ephinde yacocwa ukuze ibonakale ibhityile okanye inkulu." Oku kubonakala ngathi sisiqalo nje sento enokubangela ama-ripples amakhulu kulo lonke ishishini.
Ukujongwa ngokusondeleyo: Ukuchukumisa kwakhona kunye nomfanekiso womzimba
Ingcamango yokuvala ukudibanisa ngokugqithisileyo ukubuyisela umva kwingcamango yomfanekiso womzimba kunye nefuthe lawo kubantu abatsha. UMphathiswa weSebe lezeNtlalo nezeMpilo eFransi, uMarisol Touraine, wathi kwingxelo yakhe kwiWWD: “Ukubonisa abantu abaselula imifanekiso yemizimba eqhelekileyo nengekho ngqiqweni kukhokelela ekubeni bazijongele phantsi yaye bangazithembi nto leyo enokuchaphazela indlela yokuziphatha enxulumene nempilo. ”
Yiyo loo nto ii-brand ezifana ne-Aerie-American Eagle Outfitters 'umgca wempahla yangaphantsi esungula iphulo lokuhlaziya i-retouching yasimahla ibe yeyona nto iphambili kwintengiso kunye nopapasho. Ukufakela iimodeli ezingabanjwanga kubonisa ukuba kungakhathaliseki ukuba umntu unjani, nokuba iimodeli zineziphene. Kwakhona kunokuqatshelwa ukuba iibrendi ezingakuchaziyo ukuphinda zithintelwe ziya kujongana nesohlwayo sokuya kuthi ga kwi-37,500 yee-euro, okanye ukuya kuthi ga kwi-30 yepesenti yenkcitho yentengiso yentengiso. Sikwajonge kutshatha wemodeli yamva nje esayinwe zii-conglomerates zodidi lwe-LVMH kunye ne-Kering ezithintele ubungakanani be-zero kunye neemodeli zangaphantsi.
Ujongo kwiiSampuli zobungakanani
Nangona ukuleyibhela imifanekiso yeemodeli zemizimba etshintshiweyo kunokubonwa njengenyathelo elilungileyo, ingxaki enkulu isahleli. Njengomyili Damir Doma uthe kudliwanondlebe luka-2015 kunye ne-WWD, "[Inyani] kukuba, okoko nje kukho imfuno yeemodeli ezinolusu olongezelelweyo, ii-arhente ziya kuqhubeka ukuhambisa."
Le ngxelo ibalaselisa inyani yokuba iisampulu zeesampulu zincinci ukuqala. Ngokuqhelekileyo, imodeli yomzila weenqwelo-moya inesinqe esizii-intshi ezingama-24 kunye nezinqe ezizii-intshi ezingama-33. Xa kuthelekiswa, ii-supermodels ze-90 ezifana noCindy Crawford zinezinqe ezizi-intshi ezingama-26. ULeah Hardy , owayesakuba ngumhleli we-Cosmopolitan, wabonisa kwifashoni ebhentsiswayo ukuba iimodeli ngokufuthi kufuneka zifotwe ukuze zifihle inkangeleko engafanelekanga yokubhitya kakhulu.
Ebhalela iTelegraph, uHardy ubalise: “Enkosi ngokuphinda-phinda, abafundi bethu… Ukuba la mantombazana angaphantsi kobunzima ayengabonakali ekhazimle enyameni. Imizimba yabo enamathambo, inwele ezibuthuntu, ezibhityileyo, amabala kunye nezangqa ezimnyama phantsi kwamehlo abo zatshitshiswa bubugcisa, zishiya kuphela umtsalane wamalungu athambileyo kunye namehlo eBambi. "
Kodwa ubungakanani besampulu abuchaphazeli nje iimodeli, kodwa busebenza nakubadlali beqonga. Iinkwenkwezi kufuneka zibe yisampuli ukuboleka iilokhwe zemiboniso yamabhaso kunye nemisitho. Njengoko UJulianne Moore utshilo kudliwanondlebe no-eve Magazine malunga nokuhlala ubhityile. “Ndisasilwa nokutya kwam okukruqulayo kweyogathi kunye nesidlo sakusasa kunye neebhari zegranola. Ndiyakucaphukela ukutya ukutya.” Uhlabela mgama esithi, “Andikuthandi ukuba ndiyenze ukuze ndibe ngumlinganiselo ‘ofanelekileyo’. Ndilamba ngalo lonke ixesha.”
Oku kuya Kuchaphazela Njani Ushishino?
Ngaphandle kolu tyhalo lwamalungu owiso-mthetho ukubonisa iindidi zomzimba ezisempilweni kwimifanekiso yephulo nakwimigaqo yeenqwelo-moya, usemninzi umsebenzi osele wenziwe. Logama nje ubungakanani besampulu buhlala buncinci ngokukhathazayo, intshukumo yepositivity yomzimba inokuhamba ukuza kuthi ga ngoku. Kwaye njengoko abanye baye bachaza malunga nokuvinjelwa kwe-photoshop yaseFransi, ngelixa inkampani ayikwazi ukuphinda iphinde ithathe ubungakanani bemodeli; kusekho ezinye izinto ezinokuthi zitshintshwe. Ngokomzekelo, umbala weenwele zemodeli, umbala wolusu kunye namabala anokutshintshwa okanye asuswe.
Sekunjalo, abo bakushishino bahlala benethemba lokubona iyantlukwano engakumbi. Umongameli weFrench Federation uPierre François Le Louët uthi: “Into esiyilwelayo kukwahlukahlukana kwezinto, ngoko kukho amabhinqa anelungelo lokubhitya, kukho amabhinqa anelungelo lokuba namagophe ngakumbi. yeWomen's Ready-to-Wear.