Ukususela kumaphulo ukuya kumaphephancwadi, isondo sidlala indima enkulu kwihlabathi lefashoni. Umtsalane wokujonga okuqhumayo okanye ingcebiso yokuqhekeka kunokubonwa kwimifanekiso engenakubalwa evela kushishino. Kodwa umntu kufuneka azibuze. Ngaba ngokwenene ukuthengisa ngesondo? Liqhalo elidala elivakala ukutyhubela iminyaka. Kodwa loo nto ngoku ibonakale itshintshile. Izifundo ezininzi zibonakala zibonisa ukuba ukusebenzisa isondo njengesixhobo sokuthengisa akusebenzi kakhulu.
Inqaku lika-2017 elivela kwi-Forbes lihlalutya nzulu, licaphula uphononongo oluvela kwi-Fem Inc. "Uphando lufumene iziphumo ezikhangayo ezizisa iinkolelo ezihlala zibanjwa phantsi koqwalaselo, ngokukodwa ukuba iintengiso zesondo ezigqithisileyo zidla ngokubangela iimpendulo ezingathandekiyo zeemvakalelo ezivela kubasebenzisi basetyhini - ngenye indlela eyaziwa ngokuba 'isiphumo esibi sehalo,' kunye nokuncipha komnqweno wokuthenga imveliso epapashiweyo…”
I-Lingerie ayisekho Sexy
Ngoku xa kufikwa kwi-lingerie, unokucinga ukuba isondo siya kuba sesona sikhuthazo sokuthengisa. Kodwa oko akubonakali kunjalo kwimozulu yanamhlanje. Thatha umzekelo, iVictoria’s Secret. Yaziswa kwi-70's, i-brand ye-lingerie ekuqaleni yasekwa ukuba amadoda afumane indawo yokuthenga iimpahla zangaphantsi zabafazi babo. Iqhubekile yaba yimpumelelo ngenxa yeendlela zayo ezithandekayo nezixhokonxayo. Kwaye siyazi malunga neengelosi ezifihlakeleyo zeVictoria's Secret.
Nangona kunjalo, iminyaka yakutshanje ibone ukuthengiswa kweVictoria's Secret iyehla. Kulo nyaka, inkampani yomzali we-brand L Brands Inc. yabona izitokhwe ziwa njengoko abathengi abancinci beza kwiivenkile. I-Bloomberg iqikelela ukuba ukusetyenziswa kwayo kweemodeli zobungakanani besampulu ezikhethekileyo kunye neebras ezenzelwe iibhasi ezincinci zibekek' ityala. Xa kuthelekiswa, i-VS 'competitor aerie evela kuKhozi lwaseMelika ibone intengiso ikhula ukusukela ekusunguleni amaphulo ayo angenafotofotshwa ngo-2014. Babonisa imifuziselo njengoko benobukhulu obahlukeneyo ukusuka ngqo ukuya kwi-curvy. Kwaye kwiikota ze-13 ezichanekileyo, ukuthengisa kubonise ukukhula kwamanani amabini.
Ibhinqa eliJonga ngeFashoni
Enye into enokuyijonga xa kufikwa kwisini kunye nefashoni ngabavelisi bemifanekiso. Akothusi ukuba uninzi lwabafoti abaphezulu beshishini ngamadoda. Nangona kunjalo, abafoti befashoni ababhinqileyo abanjengo-Ellen Von Unwerth, uHarley Weir kunye noZoe Grossman babonisa iimbono ezahlukeneyo xa kuziwa kwisenzo sokuxhokonxa.
UVon Unwerth wadubula uninzi lweentengiso zikaGuess ezimnyama nezimhlophe ngeminyaka yoo-90, u-Weir ugxile kumsebenzi ovuselela inkanuko kwaye uGrossman udubule inani leempahla zokuqubha kunye nempahla yangaphantsi. Kwaye ukubona isini ngeliso lomfazi kubonelela ngembono entsha. U-Weir uthe kudliwanondlebe no-i-D, "Imbono yabasetyhini kufuneka ibonwe kwaye ihlelwe ngokwendalo iphela, ngendlela efanayo nembono yendoda. Ukuthatha imifanekiso kwabasetyhini kufanele kube lishishini lomntu wonke. "
Ukuphila Ngomzimba & Abasetyhini AbaneMizimba Yabo
Mhlawumbi asikuko ukuba ukuthengisa ngesondo kuyingxaki. Kodwa inyani yokuba isondo ngokujongwa kwendoda ihlala ityhalwa ukuthengisa iimveliso kubasetyhini. Ukulunga komzimba lelinye icandelo elidala utshintsho kulo lonke ishishini lefashoni. Konke malunga nabasetyhini ukwamkela imizimba yabo nokuba bangakanani na okanye iziphene ezibonwayo. Ayinguye wonke umntu obhinqileyo onokujongeka njenge-supermodel ye-2, ngoko ke ukuba noluhlu olwahlukeneyo lwee-speakesmodels kunokwenza umahluko. Iimodeli zesayizi ezingaphezulu ezinje Ashley Graham kwaye Iskra Lawrence baqhayise ngeegophe zabo ngokuzingca kwaye babonise ukuba i-sexy inokungena ngaphezu kobukhulu obunye.
Ethetha ngokuqina komzimba, uGraham uxelela iPOSUGAR, “Ndicinga ukuba kufuneka ube yile nto ufuna ukuba yiyo. Ukuba ufuna ukucolwa kwaye ube slim, oko kulungile. Ndicinga ukuba xa uzama ukuba yinto ongeyiyo, kulapho ingxaki ivela khona. Ndicinga ukuba yonke imilo, yonke isayizi, ubuhlanga kunye nayo yonke iminyaka kufuneka imelwe ngcono kumajelo asekuhlaleni.
Ifashoni iya Anti-Sex
Ngentsasa yabalawuli abatsha bokudala, kunye nokugxila kwisizukulwana seMillennial, imfashini ephezulu iye yachasana nesondo. Gucci phantsi Alessandro Michele , uCalvin Klein phantsi Raf Simons kunye neBalenciaga phantsi Demna Gvasalia Spotlights style androgynous ebeka isondo njengesichazi sokugqibela umntu anokusisebenzisa ukuchaza uyilo lwazo. Bonke aba bayili bathathele iilebhile kwiminyaka eliqela edlulileyo.
U-Alessandro Michele ugxile kwimibono emangalisayo. Ngelixa iRaf Simons ibonelela ngohlobo olutsha lwempahla yezemidlalo yaseMelika. Ngokulinganayo, iintengiso zilandela ngokufana noSimons mva nje ekhupha abafazi abohlukeneyo ngokweminyaka, uhlanga kunye nohlobo lomzimba ukuba babe kwiphulo likaCalvin Klein lempahla yangaphantsi. "Ndicinga ukuba, kuCalvin Klein, uphawu luyinyani ngokwenene," utshilo uSimons ngodliwano-ndlebe lwe-2017 kwiVogue. Kwaye iDemna Gvasalia kaBalenciaga ineempawu ezinqabileyo kunye neemilo ezinobunzima.
I-Sex iya phi kwiFashion?
Njengoko ifashoni ingena kwixesha elitsha, isini sibonakala singeyonto ithengiswayo. Ukusuka kwiimpawu zorhwebo kunye nefashoni ephezulu, abantu bafuna imifanekiso yokwenene, eyinyani. Kwaye kwanaxa kuziwa kwimpahla yangaphantsi, isini asibangeli mdla kubaphulaphuli. "Kwimeko engcono kakhulu, isondo ... ayisebenzi," Unjingalwazi kwiYunivesithi yaseOhio State, uBrad Bushman uxelele IXESHA. “Kwababhengezi, isenokubuyela emva, kwaye abantu abayi kufane bayikhumbule . Basenokuxela ukuba abanamathuba amancinane okuthenga imveliso yakho ukuba umxholo wenkqubo yakho…ukwabelana ngesondo.”
Ngoko ke yintoni ikamva lokwabelana ngesondo kwifashoni? Mhlawumbi ingxaki kukuba "i-sexy" ichazwe ngokuncinci ngabagcini bamasango kwishishini. Ukuqhubela phambili, iibrendi kuya kufuneka zivule iinkcazo zazo ze-sexy okanye zijonge ezinye iindlela zokukhuthaza iimveliso zazo. Ukuba akunjalo, babeka emngciphekweni ithuba lokujika abathengi.