Imodeli ephezulu yeGemma Ward ithatha indawo ebusika ebusika i-2015, #98 inqaku le-V Magazine. Kwi-editorial ebizwa ngokuthi, 'Ukuhamba nge-Gemma', ubuhle base-Australia bunxiba imbonakalo enemibala evela kwiiqoqo ze-cruise 2016. Ifotwe nguBen Toms yaza yafotwa nguRobbie Spencer, uGemma ume kwizitrato zaseNew York kuyilo oluvela kwizinto ezithandwa nguPrada, uMiu Miu kunye noGivenchy phakathi kwabanye.
Kwakungaphezulu nje kancinane kunyaka ophelileyo xa umntu oneminyaka engama-28 ubudala wamenza wabuyela kwimodeli kumboniso wePrada. Okulandelayo kwi-Gemma, kukubonakala kwiphulo lika-Givenchy entwasahlobo ka-2016 ebonisa i-star-star cast kunye no-Miranda Kerr, uCandice Swanepoel kunye nezinye iimodeli.