Isitiya esifihlakeleyo -Emva kokuxela iindaba ngoJanuwari, sinokujonga ngokupheleleyo kwiphulo le-H&M's Conscious elibonisa imodeli yaseFransi kunye nomculi uVanessa Paradis. Ubanjwe ngexesha lentwasahlobo ka-2013 ekusekweni kwezityalo ezichumileyo, uVanessa enchants kwiintengiso eziprintiweyo ezenziwe ilensi nguCamilla Akrans kunye nefilimu ekhokelwa nguJohan Renck. Ingqokelela entsha ibonisa izinto ezizinzileyo ezifana nekotoni ephilayo, i-polyester ehlaziyiweyo kunye neTencel; kwaye iya kungena ezivenkileni ngoMatshi.