I-Lucky Brand inetyala lokuzulazula kwiphulo layo lasehlotyeni lika-2021. Ifotwe ngu UBryan Rodner Carr , iimodeli uMinji kunye noZoi Mantzakanis baya elunxwemeni kwiidizayini ezibekekileyo ezilungele ixesha lokufudumala lemozulu. Izinto eziyimfuneko zasehlotyeni ezinje ngeelokhwe zamehlo, idenim eqhelekileyo, kunye nemiphezulu yezityalo zigqamile.
Ibanjelwe kumqolo obukekayo, iMinji kunye nejelo leZoi baphumle i-chic kwiziqwenga ezibethwa ngumoya. Iphalethi yombala othambileyo ibonisa izithunzi zothando ezipinki, iindlovu kunye notyheli. UDan Barbato ikwasebenza kwisikhokelo sobugcisa sokudubula.
Amie Goeller , Uyilo lwe-SVP yeLucky Brand, isixelela malunga nokuphefumlelwa emva kwephulo kudliwano-ndlebe olukhethekileyo.
IPhulo leThamsa lasehlotyeni lika-2021
Yintoni eyabangela eli phulo?
Kwiphulo lethu leHlobo lika-’21, siye satyibilika saya elwandle, apho ilanga lidibana nolwandle kwaye ihlobo lihlala lihleli. Ekugqibeleni sikhululekile ukuba sizulazule, siye salahleka elangeni sijonga iindawo ezingaselunxwemeni kunye neendlela ezijikajikayo, sichitha iintsuku zokuphumla sijonge izinto ezingathabathi cala ezipholileyo kunye nemibala ye-indigo yakudala eyenziwe ngemibala eqaqambileyo kunye neenkcukacha ezisulungekileyo.
Unethemba lokuba ababukeli bexesha elitsha bacinga ntoni xa bejonge imifanekiso?
Siyathemba ukuba eli phulo livuselela iimvakalelo zokuzulazula, ukuba nethemba, ukuthanda ngaphandle, uchulumanco lokuba kwiindawo ezintsha ezinobuso obutsha. Ihlobo livuselela imvakalelo yokuzonwabisa kunye nokuba nokwenzeka, kwaye emva konyaka ocela umngeni sonke sisandula ukwabelana sibheja ukuba ithemba kunye nokulindela ziyosulela.
Uyilo lwexesha lasehlotyeni lubukeka luhle! Yintoni impembelelo emva kwabo?
Enkosi! Sivuyiswa yimvakalelo yeziqalo ezintsha; Njengoko izinto zivuleka kwakhona sonke sijonge phambili ekuqondeni amandla ethu okwenyani kunye namava ehlobo kulo lonke uzuko lwalo-iintsuku ezinde, ezonqenayo ezizele lilanga, impepho eshushu ethwele izinto ezibonwayo ezimnandi kunye nevumba lendalo ngalo lonke ixesha.
Asinakuze siyilibale iminxeba yeZoom engathandekiyo okanye iibhulukhwe ezisiqhube kula maxesha anzima, kodwa eyona nto siyivayo ngoku luchulumanco lokunxiba-bamba ezi jean kunye neelokhwe kunye neehempe ezinamaqhosha (oh wethu) ! Eli hlotyeni litheko lomntu wonke eliphumayo kwaye sonke siyakufuna ukuba nesinxibo esigqibeleleyo ukuze sibonwe kwaye sizive zonke iimvakalelo kwakhona.
Ziziphi ezinye zeengxelo zexesha lonyaka?
Uphawu lwethu lwakhiwe kwi-denim, kwaye eso siseko sazisa yonke ingqokelela yethu. Ehlotyeni siye sahlaziya uninzi lweempahla zethu zamandulo kunye neendawo zokuhlambela ezilula kunye nokungathathi hlangothi okupholileyo, songeza enye indlela entsha / iifashini zefashoni, kwaye sandise isinxibo sethu sedenim ngeehempe, iifutshane, kunye neebhatyi ezikhanyayo - i-macrame fringe trucker iyimfuneko - uluhlu lwemibala ye-indigo yakudala yakhe kunye naye.
Sigcwalise ezi ziqwenga zedenim ngeelinen zelinen ezishushu zemozulu, iibhulukhwe ezimfutshane, kunye namaqhosha asezantsi kumadoda, kwaye sazisa umgca wokuthandana kwabasetyhini abanesitayile esinesitayile siye sabadibanisa ne-bohemian-inspired crocheted tops, amaqhosha-downs, kunye nesiteyitimenti sasehlotyeni. iilokhwe. Siphinde songeze izitayile ezingakumbi kwingqokelela yethu ye-Cloud Soft yezinto eziyimfuneko kunye nempahla yokuphumla enesitayile, eyenziwe ngamalaphu athambileyo afanelekileyo alungele ukukhululeka unyaka wonke.
Yintoni elandelayo ngeLucky Brand?
Kodwa sivuya kakhulu malunga neBeaded Capsule yethu ephuma kamva kweli hlotyeni - ingqokelela yeebhlawuzi ze-boho zabasetyhini kunye neehempe zasentshona ezihonjiswe ngamaso e-geo athambileyo nanemibala. Iphefumlelwe sibhakabhaka esivulekileyo kunye nezithethe ezenziwe ngesandla zaseMelika ekuMazantsi-ntshona, olu yilo lunyiniweyo loyilo luyi-Bohemian eqokelelweyo egqibeleleyo.
Ubhubhane uyichaphazele njani inkqubo yoyilo?
Njengaye wonke umntu, i-COVID isinyanzele ukuba sicinge kwaye sisebenze ngokwahlukileyo, kwaye ekubeni sishukume ngendlela ebesisoloko sisenza ngayo izinto siye safumana amathuba okuba sibe ngabathambileyo kunye nokuyila.
