Umgca weGalufa weSixeko saseLacoste -Emva kokubonisa umgaqo weenqwelomoya ekuqaleni kwalo nyaka, iLacoste ikhuphe incwadi yayo yokujonga ekwindla ka-2014 enento ecinga ukuba ingqokelela yayo “yeGalufa yesiXeko”. Ukuphefumlelwa kohlaza olukhulu, umfazi waseLacoste unokuthatha ishishini eliqhelekileyo kunye nesinxibo sempelaveki yonke ngaphakathi kwiwodrophu enye. Ekwindla, ipolo ye-iconic ifumana uhlaziyo lwangoku kunye nolwakhiwo olululayo lwepique ngelixa iimpahla zangaphandle zikhululekile kwaye iimpahla zamadoda ziphefumlelwe ngobume. Izixhobo ngeli xesha lonyaka zifumana i-makeover ngokunjalo-i-handbag ye-Chantaco yenziwe ngesikhumba se-macro-piqué ukuze sivakalelwe kubunewunewu kwaye ingaphakathi ayinamgca kwaye ibotshelelwe kwi-carabiner ukuze uhlale unxibelelana neengcambu zayo zezemidlalo.
