Kwangoko kule nyanga, imodeli yaseCzech uPetra Nemcova yabizwa ngokuba bubuso be-lingerie brand Ultimo iphulo lasentwasahlobo-ehlotyeni lika-2015. Kumajelo osasazo ezentlalo, uPetra wabelane ngomfanekiso ongachazwanga kwiphulo xa kuthelekiswa nenguqulelo yokugqibela ngeVogue UK. Ngelixa kungabikho utshintsho oluninzi ngaphandle kokukhanyisa kunye neziphene ezimbalwa ezisusiweyo, uPetra waphawula kwi-akhawunti yakhe ye-Twitter ukuba "ukukhanya okulungileyo" kwenza umsebenzi omninzi. Siqinisekile ukuba iijini zayo ezilungileyo kunye nembonakalo ye-supermodel! Bona ezinye iinguqulelo zokugqibela zePetra's Ultimo iintengiso ngezantsi.
