Ukukhutshwa okutsha kwengqokelela yayo yeSitudiyo, uluhlu lwe-H&M lokuwa kwe-2016 lufikile kwi-Intanethi nakwiivenkile. Ngephulo elitsha, isigebenga sefashoni sibonisa inkcazo entsha yentokazi. Oku kuthetha ukuxuba iintyatyambo kunye neeruffles ngeekepusi zebaseball, okanye iziketi zemaxi ezicekethekileyo ezinxitywa ngamaqhina. Ezi zinto zibalulekileyo zasekwindla ziphakanyiswe ngakumbi kunye neebhutsi ze-ankle zesikhumba ezigqamayo kunye ne-glossy, patent finish.
Abantu abavela kwihlabathi lefashoni kunye neenkwenkwezi zokuzonwabisa kwividiyo yephulo elikhaphayo. ULauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure kunye noJillian Hervey inkwenkwezi kwikliphu yomzuzu omnye. Misela iingoma zenguqulelo ehlaziyiweyo kaLionbabe ethi, 'UliNenekazi', imiboniso yabafazi behamba behamba kwindawo yokutyela okanye behleli benemilenze ebanzi igxininisiwe.