I-Denim Couture -IVogue yaseChina kaFebruwari ibhalisa ibali lobukhazikhazi bedenim kunye nemizobo yestudiyo kaLincoln Pilcher ehamba noJing Ma. Izitayile nguMorgan Pilcher, iJing idlala inwele eblonde kunye namashiya awomeleleyo ngoncedo lwesitayile seenwele uJordan M kunye negcisa lokuthambisa uTamah K. Uyilo lukaTommy Hilfiger, uBalenciaga, uJil Sander Navy kunye noBalmain phakathi kwabanye bazisa ubugocigoci obungalindelekanga kwidenim eqhelekileyo.