Ukuzibophelela kwe-H&M kwisitayile esizinzileyo kuyaqhubeka nokukhutshwa kwengqokelela yayo yehlobo ka-2020. Iimodeli ezahlukeneyo zeemodeli zibeka kwiilokhwe ezivoluminous ezilungele imozulu eshushu. Iimathiriyeli ziquka imathiriyeli egciniweyo okanye amalaphu asetyenzisiweyo. "Eli selinye inyathelo elibhekiselele kwinjongo yokusebenzisa kuphela izinto ezisetyenzisiweyo kunye nezigcinwe ngokuzinzileyo ngo-2030 kunye nokwenza iimpahla ezizinzileyo zifumaneke kuye wonke umntu.", i-H&M ikwabelana kwingxelo. Khangela ingqokelela yeengubo zasehlotyeni ngoJuni kwi-intanethi nakwiivenkile ezikhethiweyo.
Iphulo le-H&M Conscious Summer 2020
