Uhlaziyo lwe-brand esekwe kwi-LA luzenzele igama kungekuphela nje ngokuthambekela kwayo kunye noyilo oluqhelekileyo lwe-chic, kodwa kunye nezenzo zalo ezizinzileyo. Umgca wayo wamva nje yiNgqokelela ye-Alpaca, uluhlu lweejezi ezenziwe ngoboya be-Alpaca ukusuka kwiindawo eziphakamileyo zasePeru. Ayisiyonto nje into ethambileyo njenge cashmere, kodwa iphinde igcineke ngakumbi kwimo engqongileyo kunoboya bebhokhwe bemveli baseMongolia. Ngengqokelela ye-Alpaca ezivenkileni nakwi-intanethi kule nyanga, sifumene ithuba lodliwano-ndlebe ne-CEO yoHlaziyo kunye nomseki-mdibaniselwano u-Yael Aflalo malunga nengqokelela entsha kunye nento elandelayo kwi-brand.
Ufumene njani malunga neefama zealpaca? Ngaba uye ePeru ngokwakho?
Senza uphando oluninzi kuzo zonke izixhobo zethu kwaye xa sithatha isigqibo sokwenza le ngqokelela semba nzulu ukuze sifumane eyona ndlela ilungileyo. Ngelishwa andizange ndikwazi ukuya ngokobuqu kwifama yasePeru. Kwafuneka ndijonge kwicala lasekhaya apha e-LA, kodwa ngethemba lokuba ndingaya kubabona kungekudala.
Yintoni eyabangela uHlaziyo? Yaqala njani?
Ngasekupheleni kwexesha lam eYa-Ya, ibhrendi yam yokuqala yefashoni, ndaqala ukungathandi izinto ezininzi endandiyinxalenye yazo - ukushicilela ngokugqithisileyo iincwadi zokujonga kwaye ndijule kude ngeepesenti ezingama-80, iiyadi zelaphu elishiyekileyo liphoswa ngaphandle. , njl. Ndaya e-China kwaye ndabona kuqala izinga lokungcola okubangelwa yimveliso kwaye ndaqonda ngoko ukuba kufuneka siwuqhawule umjikelo. Ndandifuna ukwenza uphawu apho ifashoni "eluhlaza" yayingathethi ukuncama isitayile sakho.
Ungaluchaza njani uhlobo lwentombazana eya kuba ngumthengi wakho?
Eyona nto intle ngoHlaziyo kukuba akukho mthengi omnye oqhelekileyo - sibhenela kuluhlu olukhulu lwabasetyhini. Abathengi bethu banezinto ezininzi, bazithembile kwaye bapholile kwaye siyathanda ukubhiyozela iyantlukwano yabo.
Xa usenza amaqhekeza, ngaba ucinga ngento ongathanda ukuyinxiba wena?
Senza iimpahla esifuna ukuzinxiba. Sijonga iindlela, into esiyinxibayo eofisini, into enxitywa ngabantu ezitalatweni, kwaye beza nento ebonakala intle kwaye izinzileyo ngokupheleleyo. Ngenxa yokuba sisebenzisa amalaphu amaninzi afileyo okanye akudala, zonke iingqokelela zethu zinohlelo olulinganiselweyo, kwaye yonke into yenziwa kumzi-mveliso wethu eDowntown LA.
Uyifumana phi inkuthazo? Iimagazini, iiblogi, umsebenzi wobugcisa?
Sifumana inkuthazo kuyo yonke indawo, eninzi kwiiblogi kunye neemagazini, kodwa ezininzi zivela kumantombazana esiwaziyo kunye nabathengi bethu. Inkampani ibisoloko imalunga nokwenza iimpahla zabasetyhini ebomini bethu, thina kunye nomnye.
Ngaba ungasixelela kancinci malunga nokulandelayo kuHlaziyo?
Sisoloko siza neengcinga ezintsha kunye nendalo. Ngoku senza izicwangciso zokuzonwabisa zeHalloween kunye namatheko amaninzi eeholide ngoDisemba!
Zeziphi iingcebiso onokuthi uzinike abanye abafuna ukuqala inkampani yefashoni?
Ndicinga ukuba olona luvo lungcono kukufumanisa ukuba yintoni engekhoyo, imingxuma kwimarike, kwaye yintoni umbono wakho. Ukuba unombono ocacileyo wokuba yintoni na ofuna ukuyila amanyathelo okufikelela apho abonakala ecace ngakumbi.