Emva kokubhengezwa njengonozakuzaku we-brand kaMaybelline kwiintsuku nje ezimbalwa ezidlulileyo, imifanekiso emininzi ityhilwe kwiphulo le-Guess lentwasahlobo-ehlobo lika-2015 elinemodeli yaseMelika uGigi Hadid. UGigi ubonakale kwiintengiso zophawu ukusukela esengumntwana, ecela iGuess Kids, kodwa oku kuphawula iphulo lakhe lokuqala eyedwa kwileyibhile. Usana olublonde lume uDavid Bellemere elunxwemeni ngelixa enxibe izitayile ezivuselelayo ezibandakanya idenim, iprints zegingham, iimpahla ezinithiweyo kunye nokunye.