Inyathelo elitsha le-IMG -I-IMG Models iveze amakhadi ayo omboniso weVeki yeFashoni yaseNew York, kwaye ngokumangalisayo phakathi kweemodeli ezinobungakanani obuthe ngqo kukho ubuhle obuhlanu kunye nobukhulu. Iimodeli ze-IMG iSekela likaMongameli oPhezulu kunye noMlawuli oLawulayo u-Ivan Bart wabelane kunye ne-Comopolitan ukuba i-arhente yokumisela "ifuna] ukuba yi-arhente engapheliyo, engenabuhlanga, engenabunzima". Oku kutsha kwintshukumo edityaniswe nobungakanani obuthe ngqo kunye nobukhulu bebhodi yomfuziselo endaweni yokuba namacandelo ahlukeneyo.
Yongeza kwi-coverage yesiqhelo yamva nje yeemodeli ze-curvier, kwaye kubonakala ngathi i-2014 ibumba ukuba ibe ngunyaka olungileyo wokuhlukahluka komzimba. Ukufakwa kwemodeli kwiphakheji yokubonisa akuqinisekisi ukuba baya kuhamba kumboniso, kodwa yintshukumo enkulu kwinxalenye ye-IMG. Bona amakhadi angezantsi abonisa u-Ashley Graham, uMarquita Pring, u-Inga Eiriksdottir, uDanielle Redman kunye noJulie Henderson.
