I-H&M ibhiyozela iVeki yeFashoni ngesikhokelo esitsha esinesitayile esiphefumlelweyo ngoo-1970. Imodeli yeDevon Windsor inxibe iibhulawuzi ezinemikhono egobileyo, ibhulukhwe yedenim egqabhukileyo kunye neziketi ze-chic zefashoni. Idityaniswe neentsimbi zentsimbi, izikhafu ezibhityileyo okanye iimbadada ezinemitya, yindlela elungileyo yokufumana ukhuthazo lwexesha lasentwasahlobo.