Imbonakalo yeQela eligqibeleleyo leH&M -Ukulungiselela ixesha letheko, i-H&M ikhuphe uhlaziyo olutsha lwendlela ebonisa izitayile zeeholide zokunxiba. Iimodeli zikaCato Van Ee, u-Edita Vilkeviciute, uChiharu Okunugi kunye noGracie Carvalho bakhazimla kwi-peplum top, ihempe ze-sequin, iziketi ezijikelezayo kunye nezixhobo ze-chic kwimifanekiso emitsha. Jonga iholide ye-H&M yephulo lika-2014 lokujonga ngaphezulu kweqela.