Isibheno seCwave -Kunyaka ophelileyo, kunye nobukhulu bemodeli uJennie Runk wenze izihloko zeendaba ngokufaka ifoto ye-H&M yengubo yokuqubha, kwaye ngoku ubuyile kwakhona kwincwadi yesitayile yomthengisi waseSweden ethi "Private Paradise". Ubuhle be-curvy dons i-tropics ilungile ibukeka iquka iisuti zokuhlamba, iilokhwe ze-maxi kunye ne-denim shorts kwisethi yemifanekiso egcwele ilanga. Kwifashoni, kukho iingxoxo ezininzi mva nje malunga nokubandakanya iimodeli zobungakanani bodidi kwimifanekiso yebrendi kunye nemiboniso yendlela yeenqwelomoya. Nge-H&M esamkela inyathelo, kuya kuba ngumdla ukubona ukuba ezinye iinkampani zefashoni zenza okufanayo.