Xa kuziwa kwihlabathi leemodeli, ishishini libone ukuphazamiseka okukhulu kule minyaka imbalwa idlulileyo. Zihambile iintsuku xa umyili okanye umhleli wefashoni enokwenza imodeli ibe yinkanyezi. Endaweni yoko, kuxhomekeke kumaqonga eendaba ezentlalo ukukhokela amagama amakhulu alandelayo. Xa ujonga ubuso beempawu eziphambili ezinje ngeFendi, iChanel okanye uMax Mara, banento enye abafanayo-iimodeli ezinokulandela okukhulu kwe-Instagram. Iimpumelelo ezimbini ezinkulu zemodeli kwiminyaka emibini edlulileyo ibe nguGigi Hadid kunye noKendall Jenner.
Ukususela namhlanje, ukuqatshelwa kwe-Kendall kunye noGigi emhlabeni jikelele kunokuthelekiswa ne-supermodels ye-90. Aba babini baye baqokelela amaqweqwe amaninzi eVogue kunye neninzi yezivumelwano zekontraki ezinengeniso. Enyanisweni yayiyi-September 2014 edition yeVogue US ebizwa ngokuba yi-cover stars uJoan Smalls, uCara Delevingne kunye noKarlie Kloss njenge 'Instagirls'. Ukususela ngoko, indima yemidiya yoluntu ikhule kuphela kwihlabathi lefashoni.
Yintoni i-Instamodel?
Ngokucacileyo, i-Instamodel yimodeli ene-Instagram enkulu elandelayo. Ngokwesiqhelo ukuqala kubalandeli abangama-200,000 okanye ngaphezulu sisiqalo esihle. Amaxesha amaninzi, inani labalandeli babo liya kukhapha isihloko sekhava okanye upapasho lwephulo lokushicilela. Umzekelo wale nto iya kuba yikhava ekhethekileyo yeVogue US eveliswe ngo-Apreli 2016 ehamba noKendall Jenner. Ikhava yamenza i-64 yezigidi (ngelo xesha) abalandeli be-Instagram.
Ke yintoni kanye kanye eyenza imodeli enemithombo yeendaba enkulu yentlalo elandelayo enomtsalane? Kwiimpawu kunye neemagazini lupapasho. Ngokwesiqhelo, imodeli iya kuthumela amaphulo abo amva nje okanye iikhava kubalandeli babo. Kwaye ngokuqinisekileyo abalandeli babo baya kwabelana ngeefoto, njalo njalo njalo njalo. Kwaye sijonge kwindlela ye-Instamodel, kufuneka siqale sijonge impumelelo kaKendall Jenner yokubaleka.
Impumelelo yangoko kaKendall Jenner
Kwi-2014, u-Kendall Jenner wenza i-debut yakhe yokuqala kwindawo yokumisela imodeli ngokusayina noLawulo loLuntu. Kwangaloo nyaka, wayeza kubizwa ngokuba ngunozakuzaku wengxilimbela yezithambiso Este Lauder . Uninzi lodumo lwakhe lokuqala lunokuvunywa kwindima yakhe ebalaseleyo kwi-E! umboniso kamabonakude wokwenyani, ‘Ukugcina up with the Kardashians’. Uhambe indlela yeenqwelo-moya kaMarc Jacobs ekwindla-ebusika ngo-2014, eqinisa ngokusesikweni indawo yakhe ngefashoni ephezulu. I-Kendall yayiza kulandela loo nto ngamaqweqwe eemagazini ezifana neVogue China, iVogue US, iHarper's Bazaar kunye ne-Allure Magazine. Uye wahamba nomgaqo weenqwelo-moya kwimiboniso yezindlu zefashoni ezifana noTommy Hilfiger, uChanel noMichael Kors.
U-Kendall ubonakale kumaphulo eemveliso eziphezulu ezifana neFendi, uCalvin Klein, uLa Perla noMarc Jacobs. Ngokuphathelele i-media yakhe enkulu yentlalo elandelayo, u-Kendall utshele iVogue ngodliwano-ndlebe lwe-2016 ukuba akazange ayithathe ngokungathí sina. "Ndiyathetha, yonke into iyaphambana kum," utshilo uKendall, "kuba ayibobomi bokwenyani- ukucinezela into yemidiya yoluntu."
Ukunyuka kweMeteoric kaGigi Hadid
Enye imodeli ebizwa ngokuba yi-Instamodel trend nguGigi Hadid. Isayinwe njengobuso bukaMaybelline ukususela kwi-2015, uGigi unabalandeli abangaphezu kwezigidi ze-35 ze-Instagram ukususela ngoJulayi 2017. Umthonyama waseCalifornia wabonakala kumaphulo eemveliso eziphezulu ezifana noStuart Weitzman, Fendi, Vogue Eyewear kunye neReebok. Kwi-2016, uGigi wadibanisa nomyili uTommy Hilfiger kwingqokelela ekhethekileyo yempahla kunye nezixhobo ezibizwa ngokuba nguTommy x Gigi. Uluhlu lwakhe lwamaqweqwe emagazini nalo lunomtsalane ngokufanayo.
UGigi ubambe phambili kwiimpapasho ezifana neVogue US, iHarper's Bazaar US, i-Allure Magazine kunye neVogue Italia. Ubudlelwane bakhe obupapashiweyo kakhulu nowayesakuba yimvumi ye-One Direction Zayn ikwamenza ukuba abe yinkwenkwezi ebonakalayo kakhulu. Abantakwabo abancinci, UBella kwaye Anwar Hadid naye wazibandakanya nelizwe lomfuziselo.
Abantwana abadumileyo abayimizekelo
Enye inkalo ye-Instamodel phenomenon ikwabandakanya abantwana kunye nabantakwenu abantu abadumileyo. Ukusuka kwiimvumi ukuya kwiimvumi kunye nee-supermodels, ukunxulumana nosaziwayo ngoku kunokuthetha ukuba ungoyena mdlali ubalaseleyo we-catwalk. Imizekelo embalwa yale nto inokubonwa ngeemodeli ezifana Hailey Baldwin (intombi yomdlali uStephen Baldwin), Lottie Moss (udade omncinci kwi-supermodel Kate Moss) kunye Kaya Gerber (intombi ye-supermodel uCindy Crawford). Olu nxibelelwano ngokuqinisekileyo lunika iimodeli umlenze kukhuphiswano.
Kukho nolunye udidi lwe-Instamodel-yinkwenkwezi yemidiya yoluntu. La ngamantombazana aqala kumaqonga afana ne-Instagram kunye ne-Youtube ukuba asayinwe kunye nee-arhente eziphezulu zemodeli. Amagama afana UAlexis Ren kwaye UMeredith Mickelson wavuka udumo enkosi ingqalelo kwimidiya yoluntu. Bobabini basayinwe kuLawulo lweeLions Model kwiSixeko saseNew York.
Ukwahluka kwi-Instamodel Age
Nangona abaninzi banokubamba iimpumlo zabo kwingcinga yeemodeli ezifumana udumo kwiqonga leendaba zosasazo, i-Instamodel iyanceda kwicala elinye-iyantlukwano. Imodeli yesayizi engaphezulu njenge Ashley Graham kwaye Iskra Lawrence baye babamba ingqalelo eqhelekileyo enkosi kwimithombo yabo yeendaba zoluntu ezininzi ezilandelayo. Ngokufanayo, iimodeli zombala zibandakanya UWinnie Harlow (ngubani onemeko yolusu ivitiligo), Iinkuni eziSlick (umzekelo onesikhewu esibonakalayo) kunye noDuckie Thot (umzekelo waseSudan / waseAustralia) bagqame ngendlela ekhethekileyo.
Ukongeza, imodeli ye-transgender kunye nomdlali weqonga Hari Nef wadutyulwa kudumo kwiqonga lonxibelelwano. Enkosi kumajelo eendaba ezentlalo alandelayo, ngoku sinokubona uluhlu olwahlukileyo lweemodeli kumaqweqwe emagazini nakwimifanekiso yephulo. Ngethemba, sinokubona iindidi ezininzi ngokobungakanani kunye nombala njengoko iminyaka ihamba.
Ikamva LeModeli
Ukujonga yonke le nto, umntu kufuneka azibuze, ngaba i-Instamodel yinto eqhelekileyo? Impendulo isenokuba nguewe. Umntu unokujonga iindlela zokubonisa imodeli yexesha elidlulileyo njengee-80's xa i-glamazons ithanda Eli Macpherson kwaye UChristie Brinkley yalawula ishishini. Okanye ujonge kwasekuqaleni koo-2000 xa iimodeli ezineempawu ezifana nonodoli ezifana Gemma Ward kwaye UJessica Stam yaba ngumsindo wonke. Inkqubo yento efanelekileyo njengemodeli ephezulu ibonakala itshintsha rhoqo emva kweminyaka embalwa. Kwaye ngubani onokuthi ukuba ishishini liqala ukujonga ezinye iikhrayitheriya zento eyenza imodeli ephezulu?
Nangona kunokuba nzima ukukholelwa, ikamva lemodeli linokuba ziirobhothi. Ngoku, iimodeli zedijithali zide zivele kwiindawo ezithengisa ngefashoni ezidumileyo ezifana neNeiman Marcus, iGilt Group kunye neSaks Fifth Avenue ngokwe-i-D. Ngaba banokwenza umtsi kwiindlela zeenqwelo-moya okanye nakwiifoto zokufota?
Xa kuziwa kwixesha elizayo, umntu akanakuqiniseka malunga nokuba imboni yemodeli iyaphi. Kodwa inye into eqinisekileyo. Umbono weemodeli ezifumana udumo ngokusebenzisa imidiya yoluntu ayiyi ndawo kungekudala. Kwinqaku kunye ne-Adweek, i-ejenti yemodeli yavuma ukuba iimpawu aziyi kusebenza ngemodeli ngaphandle kokuba zinabalandeli be-500,000 okanye ngaphezulu kwi-Instagram. De ishishini litshintshe kwelinye icala, i-Instamodel ilapha ukuhlala.