I-H&M yenza isitayile sakwantu kwingqokelela yayo yasekwindla-ebusika ka-2016 yeSitudiyo eboniswe ngeVeki yeFashoni yaseParis. Uphawu lwefashoni yaseSweden ekhawulezayo lutsale iimodeli ezibalaseleyo eziquka uNatasha Poly, uJourdan Dunn kunye nemodeli yamva nje yeSports Illustrated Swimsuit cover-Ashley Graham. Ngaphandle kweenkcukacha zabantu, umboniso wendlela yeenqwelo-moya ukwagxile kwiilokhwe ezinde ze-maxi kunye neengubo zamadoda eziphefumlelweyo ze-pinstripe suiting ekhululekileyo.
I-Bohemian vibes yavela kunye neenkcukacha zefringe kwizinto ezininzi ezifana neebhutsi kunye neengubo ezinde ezifana neyokunxitywa nguFreja Beha Erichsen ukujonga kokugqibela. Ukufikelela kwi-eclectic ensemble, iminqwazi emide ye-bowler kunye neebhutsi zesitayile sasentshona ezinoshicilelo lwepython zenza ingxelo.
