Ngomthamo wokuqala wephulo lika-Balmain ekwindla-ebusika i-2018 ehamba noMilla Jovovich, uphawu lwesiFrentshi lukhupha umthamo wesibini obizwa ngokuba, 'I-Balmain Beat'. Umlawuli oyilayo UOlivier Rousteing icofa isakhelo esahlukileyo esineemodeli kunye nobuchule obunje ngeSoo Joo Park, uDaphne Guinness, uDuckie Thot, uLuz Pavon, uCharlotte Lawrence, u-Izzy Alisha kunye noMina Rose. Ibanjwe eLondon ngu An Le , iintengiso zikhanyisa iilokhwe ze-bodycon, iibhegi zeesiteyitimenti kunye neebhatyi ezimbejembeje.
I-Balmain Fall / Winter 2018 Campaign-Balmain Beat