Longchamp iyaqhubeka nentsebenziswano eqhubekayo ne Alexa Chung ngokucofa isitayile sale mihla inkwenkwezi kuhambo lwabo lwesithandathu olulandelelanayo lwentengiso kunye. Ukuya eParis kwiphulo le-brand-winter-winter 2016, uChung udibana kwakhona nomfoti odumileyo wefashoni. UPeter Lindbergh.
Ukuthatha isixeko sothando, uChung ngumjikijeli wentloko kwidyasi yoboya bengwe kunye nejezi enemigca ebanzi enoboya. I-Toting kufuneka ibe nezipaji zeli xesha, uChung ubanjwe kunye nebhegi ye-Longchamp ye-Pénélope Fantaisie kunye nebhegi ebomvu yeNkulumbuso yaseParis. Ukongeza kwiphulo lokushicilela, uChung uya kuvela kwifilimu ekhokelwa ngu UJean-François Julian . Iprojekthi iya kuqala ngo-Oktobha 4, 2016 kwi-Longchamp.com.