eLacoste UFelipe Oliveira Baptista waphefumlelwa lifa lemveli le-ski kwingqokelela yendlela yenqwelo moya yasekwindla-ebusika i-2016. Ukubonisa inkangeleko yamadoda kunye nabasetyhini, umlawuli wokudala ugxininise kwiimilo zezemidlalo kunye nokudityaniswa kombala wegraphic kunye nomphetho wokunxiba wesitrato. Ukuma okubonakalayo kwingqokelela kubandakanya iziqwenga zevinyl ezikhazimlayo-ukusuka kwiidyasi zomsele ukuya kwiipaki kunye neebhutsi, zinento yoww. U-Baptista wongeza into ehlekisayo ngoshicilelo lomzobo we-ski okanye ijezi efundeka 'une crocodelle'-ebhekisa kwi-mascot yendlu. Ukujongeka okuthotyiweyo nako akuphoxeki, ilokhwe yejezi enkulu okanye isiketi esibude obuphakathi kwivelvet yenza ukongezwa okungapheliyo.
