Ehlotyeni e-H&M -Inikezela ngembonakalo yenkangeleko yayo entsha yehlobo, i-H&M iyayazi indlela yokuyigcina ipholile kumaza obushushu azayo ngoku kuphuma kutsha. Iimbonakalo zothando zeleyisi, i-sheer kunye nekotoni zizisa uchuku oluhle kwixesha lonyaka. Umzekelo UMirte Maas unxibe umgca kwisethi yemifanekiso ye studio apho i-eggshell kunye neendlovu ziyimibala ekhethiweyo. Kwaye ukuba uyiphosile, jonga iphulo lehlobo le-H&M elinoGisele Bundchen.