Ngethuba lokuqala kwiminyaka esixhenxe, uDe Beers ucofe imodeli ukuze avele kwiphulo lakhe lentengiso yamva nje yekwindla-ebusika i-2014 isizini. U-Andreea Diaconu omhle ufumana iwonga kwezi zithonga zimangalisayo zimnyama namhlophe zibanjwe nguMary McCartney-osebenza naye uphawu okokuqala. Uluhlu lwezokuqala lubangelwa ukusungulwa kwe-jewelers 'ye-Oktobha yengqokelela epheleleyo okokuqala ebizwa ngokuba yiDe Beers Aria ebandakanya ubucwebe obuphezulu, uyilo lokuqokelela kunye neewotshi. Fumana iphulo elitsha elingezantsi kunye nangemva kwemifanekiso yemifanekiso.
Ngasemva kweSigcawu kwiDe Beers kunye noAndreea Diaconu