Iintengiso zeBar eziMbalabala zePassionata -Ukuqhuba intsebenziswano yakhe ne-lingerie brand Passionata, Bar Refaeli ibuyile kwakhona njengobuso bephulo layo lasentwasahlobo-ehlotyeni lika-2014 apho abonakala ekwimo eyonwabisayo nenomdla. Ukuma kunye neekeyiki zomhla wokuzalwa, iilollipops kunye neentyatyambo; imodeli yakwaSirayeli inomtsalane kwiindlela ezimibalabala zangaphantsi zexesha lonyaka. Ukufumana iBar ngakumbi, jonga umfanekiso wakhe wamva nje kunye noDiane Von Furstenberg odutyulwe nguTerry Richardson.