Isimbo sokuqonda -Ingqokelela ye-H&M's Conscious ifumana unyango lwefashoni ephezulu ngale mifanekiso yephulo yakutsha nje yekwindla ka-2011. Ukudlala uFrida Gustavsson kunye noCaroline Brasch Nielsen, amantombazana asinika izikhundla ezinamandla ezigcwele isimo sengqondo kwizinto ezihambelana nokusingqongileyo ezingenasimbo esineziprints zeentyatyambo, ukusika okuthambileyo kunye nezixhobo ze-chic.