Ukulandela iphulo lokudlala eliphambili, iintengiso zentwasahlobo ka-2011 ezivela kwiGuess zibhalisa uYu Tsai ngedosi epheleleyo yobuhle kunye noKate Upton. Idityaniswe ngu-Eugen Bauder, i-blond sultry imile kwaye ihonjiswe njenge-pin-up kunye nezixhobo ze-label's girly.