Emva kothotho lwemiboniso, i-H&M ekugqibeleni isiphatha ngephulo labo leHolide lika-2010 elidlala abadlali abadumileyo kuquka uMariacarla Boscono, uLiya Kebede, uStella Tennant, uKasia Struss, uDu Juan, uFei Fei Sun kunye namalungu osapho kunye nabahlobo. Ukunxiba iimpahla ezinemixholo yeeholide, iqela lisingenisa kumoya weholide ngale mifanekiso inomtsalane.