Iphehlelela iphulo lengqokelela ye-H&M Studio eyathi yajongwa kuqala ngeVeki yeFashoni yaseParis, i-H&M icofa u-Edie Campbell njengobuso beentengiso zayo zasekwindla-ebusika zika-2015. Ngaphandle kweevenkile ngoSeptemba 10, uluhlu lubandakanya iifashoni eziphefumlelweyo zezemidlalo. Ifoto nguDaniel Jackson, imodeli eneenwele ezimfutshane inika umoya opholileyo kwiphulo le-H & M Studio.
UEdie uthi malunga nengqokelela entsha, "Ndiyathanda ukutolikwa kwakhona kwe-70's vibe, kodwa ngenxa yobudala bendawo! Kumnandi ukucinga ngekamva ngendlela engaqhelekanga. Imizobo mihle, kwaye kukho imithwalo yamalaphu apholileyo-i-scuba, isikhumba se-patent, kunye nesilika. "