Kwabaninzi abakunxweme lwaseMpuma, imozulu ebandayo ibenza baphuphe ngeentsuku ezifudumeleyo ezizayo. I-H&M ibonelela ngempahla yokuqubha esesitayileni yamva nje, isikhokelo sendlela yokutshiswa lilanga. Imodeli eneenkwenkwezi u-Andreea Diaconu, i-fashion shoot iquka into enye kunye ne-bikinis enemibala. Kwi-2018, i-H & M inikezela ngeendlela ezintsha ezibandakanya i-ruffles, i-metallics kunye nemivimbo ene-90's silhouettes ephefumlelweyo.
H&M 2018 Swimsuits Lookbook