Inkampani yezemidlalo i-PUMA iveze iphulo elitsha labasetyhini elibizwa ‘Do You’ elijolise ekudaleni ukuzithemba kumanina kuyo yonke indawo. Imodeli kunye nomdlali weqonga Cara Delevingne phambi kweentengiso, ezenziwe ngesikhokelo soyilo ngu URihanna . Kwiifoto, ubuhle baseBritane bunxibe i-PUMA's Forever sports bra kunye ne-baseball cap engasemva. Ebonisa umfanekiso wakhe othotyiweyo, uCara ubonisa isimbo sakhe sokutyikitya i-tomboy.
UCara uthi ngeli phulo: “Ukuthi ‘UYENZA’ kukuzibambela ngokwakho nokufumana igunya ngaphakathi kobo bunikazi—lilizwi elinamandla gqitha,” utsho uCara ngeli phulo. “Kumalunga nokwamkela ukuba ungubani na, nokuba uneziphoso. ‘NGABA UWENA’ kukufumana inyaniso yakho uze unamathele kuyo. Ndicinga ukuba ikhetheke kakhulu kuba ithetha into eyahlukileyo kumntu wonke. Ikhuthaza abantu ukuba babe ngabo. ”