Ingqokelela ye-H&M's 2016 Conscious ithatha ifashoni ezinzileyo iye kwimigangatho emitsha ngoyilo oluphefumlelweyo lwembali. Kwingqokelela entsha, iqela loyilo lwe-H&M lifumene inkuthazo kumboniso osandul' ukuphehlelelwa 'IFashion Forward - 300 Years of Fashion's umboniso obubanjelwe eMusée des Arts Décoratifs.
Uluhlu lweConscious lubandakanya iisilhouettes zabasetyhini kunye neelokhwe kunye neegawuni. Eli xesha lonyaka lide lazise iilokhwe zomtshato ezintathu ezinemilo ephuphayo kunye ne-draped. Izinto ezizinzileyo zibandakanya isilika yendalo, ihemp, ilinen ehlaziyiweyo kunye nemixube yeTencel. Imihlobiso yamaso kunye neerhinestones zenziwe ngeglasi ehlaziyiweyo kunye ne-denim material ehlaziyiweyo-iDenimite.
Ubuso bephulo le-H&M lika-2016 Conscious yinkwenkwezi yesitayile uJulia Restoin-Roitfeld, intombi kaCarine Roitfeld. UJulia uthi malunga nengqokelela entsha, "Enye yezinto endizithandayo kwingqokelela yilokhwe encinci ye-asymmetric ephefumlelwe ngumzobo kaGustave Moreau. Ndiyawuthanda umxube welaphu eliqaphelayo, elizinzileyo kunye nomzobo omdala. Kuhle ukuba nempahla ezinzileyo ebonakala ilungile ikhaphethi ebomvu. ”
Iphulo le-H&M Conscious Spring 2016
Ubuso bephulo le-H&M lika-2016 Conscious yinkwenkwezi yesitayile uJulia Restoin-Roitfeld, intombi kaCarine Roitfeld. UJulia uthi malunga nengqokelela entsha, "Enye yezinto endizithandayo kwingqokelela yilokhwe encinci ye-asymmetric ephefumlelwe ngumzobo kaGustave Moreau. Ndiyawuthanda umxube welaphu eliqaphelayo, elizinzileyo kunye nomzobo omdala. Kuhle ukuba nempahla ezinzileyo ebonakala ilungile ikhaphethi ebomvu. ”
H&M Conscious 2016 Lookbook
"Ukusebenza ngezinto ezintsha ezizinzileyo kunye nokuhonjiswa okuhonjisiweyo, ingqokelela luluhlu lweereferensi, iimilo kunye nokwakheka okugqitywe zizinto zokuhombisa kakhulu kunye ne-deco-inspired bijoux," utshilo u-Ann-Sofie Johansson, uMcebisi woBuchule kwi-H&M.