Ukubuyela kwixesha lakhe lesibini njengobuso beTheory, uNatalia Vodianova ubonakala kwiphulo le-brand-winter-winter 2015 efotwe nguDavid Sims. Imodeli iyacaca njengoko ibeka esitudiyo, enxibe iTheory yefashoni yanamhlanje kunye nencinci kubandakanya ijezi ezipholileyo, iiblazi ezikhululekileyo kunye neeblawuzi.