Emva kokuvela kwiphulo lentwasahlobo ye-brand, uJulia Cumming ubuyele kwiintengiso ze-Saint Laurent ekwindla-ebusika ngo-2015. Imodeli ye-blonde kunye nomculi wafotwa eLos Angeles, eCalifornia, ngumlawuli wokudala uHedi Slimane kule mizobo emnyama namhlophe. UJulia usasaza isitayile samatye kunye ne-roll kunye ne-mussed tresses, ibhulukhwe yesikhumba kunye neekawusi ezikrazukileyo.