U-Beyonce uyaqhubeka elawula umdlalo we-athleisure ngengqokelela yakhe yesibini ye-Ivy Park x adidas. Imvumi phambi kwemifanekiso esemthethweni yephulo apho ibeka khona ukhetho lwenkangeleko edlamkileyo kunye nefashoni. Isetelwe ukuhla nge-30 ka-Okthobha, uyilo lusuka kwiingubo zomzimba ukulandelela ibhulukhwe ukuya kwiibras zezemidlalo kunye neebhatyi ezikhaphukhaphu. Eyenza imodeli engwevu ngasemva, uBeyonce uqhayisa ngeegophe zakhe ezidumileyo kukhetho lwempahla, izihlangu, kunye nezixhobo. Olu luyilo lulungile ekusebenzeni kunye nokuphuma edolophini. Iphalethi yombala ongqindilili ibandakanya i-neon emthubi, i-emerald eluhlaza, inkamela emdaka, kunye ne-mint eluhlaza. "I-adidas X IVY PARK ityhala imida yokusebenza kwendabuko ukuhambisa iqoqo elisebenza ngokuzikhandla, kwaye lihlala libandakanya," i-brand ithi.
Ivy Park x adidas Drop 2 Campaign
