Kwingqokelela ye-brand ekwindla-ebusika 2015, uDonatella Versace ujonge kwi-intanethi ukuphefumlelwa. Isiphumo yaba kukuphuma kweempahla ezimibalabala nezinesibindi ezisikiweyo ezinomtsalane, iziqwenga ezivaliweyo ngemibala kunye noshicilelo oluphambeneyo olubonisa isitshixo sendlu yesiGrike-eyona nto inokuvela kwihlabathi lanamhlanje elikhawulezayo, eliqhutywa yimidiya yoluntu. Njengoko ushicilelo lweendaba luphawulile, "Le yiVersace yangoku: izithethe zobugcisa kunye nesitshixo sesiGrike, i-emoji yekamva." Iimpawu ezibalaseleyo zokuwa zibonisa iilogo zeVersace zahlulahlulwe "@" kunye ne "#" iimpawu-ulwimi lwe-intanethi. Igqitywe nguKarlie Kloss kunye noNatasha Poly kwiimbonakalo ezimbini zokugqibela, leyo yindlela enye yokuthetha ngeendaba zoluntu.
